Australian Grand Prix Paramount Suite
Australian Grand Prix Paramount Suite
Paramount Paddock
THE STORY
It's lights out and away we go!
This year we invited guests of Paramount to live life in the fast lane with exclusive access to the Paramount Paddock. The only way to experience the Paramount Racing Team up close and personal.
THE STAGE
Paddock Club at the Australian Grand Prix 2024
THE EXPERIENCE
This years suite took inspiration from prestigious car brands, luxurious motor sport garages and iconic formula one references and textures. Think sleek neon lighting, shiny chrome checker plate, custom grid fencing, smooth curved lines and of course a nod to the iconic checkered flag.
From receiving a custom Paramount Racing Team key chain and cap on arrival to relaxing in the neon illuminated fast lane lounges, guests experienced the high life as part of the Paramount Racing Team.
THE DETAILS
The customised details of the suite is what got guests talking. A custom 2m tall, vintage inspired petrol bowzer 'filled' with Premium Paramount Petroleum was the perfect accent to the phone re-fuel station. A Paramount Racing Team uniform complete with branded patches sat aside engraved trophies and a custom wrapped helmet all encased within a halo lit neon display. Race Day Radio was a crowd favourite. Customised branded head phone sets were accessible for guests who did not want to miss a second of the action with a live feed of the race, or secretly switch to some tunes if that was more their style..
THE DRAMA
Multiple pit stops were required at the 5m long, custom chrome feature bar. A large scale Paramount logo was mounted behind the bar, with a subtle led glow illuminating against the brushed chrome backdrop. The entire bar was cladded in metallic chrome checker plate with led neon details. We love the beauty and impact textures en masse can give, and this was no exception.
THE THANKS
Thank you to the incredible team at Paramount for allowing us each and every year to take your brief and give us the creative freedom to design, curate and produce a concept that encapsulates the Paramount brand and experience. You won first place in our eyes.
THE STORY
It's lights out and away we go!
This year we invited guests of Paramount to live life in the fast lane with exclusive access to the Paramount Paddock. The only way to experience the Paramount Racing Team up close and personal.
THE STAGE
Paddock Club at the Australian Grand Prix 2024
THE EXPERIENCE
This years suite took inspiration from prestigious car brands, luxurious motor sport garages and iconic formula one references and textures. Think sleek neon lighting, shiny chrome checker plate, custom grid fencing, smooth curved lines and of course a nod to the iconic checkered flag.
From receiving a custom Paramount Racing Team key chain and cap on arrival to relaxing in the neon illuminated fast lane lounges, guests experienced the high life as part of the Paramount Racing Team.
THE DETAILS
The customised details of the suite is what got guests talking. A custom 2m tall, vintage inspired petrol bowzer 'filled' with Premium Paramount Petroleum was the perfect accent to the phone re-fuel station. A Paramount Racing Team uniform complete with branded patches sat aside engraved trophies and a custom wrapped helmet all encased within a halo lit neon display. Race Day Radio was a crowd favourite. Customised branded head phone sets were accessible for guests who did not want to miss a second of the action with a live feed of the race, or secretly switch to some tunes if that was more their style..
THE DRAMA
Multiple pit stops were required at the 5m long, custom chrome feature bar. A large scale Paramount logo was mounted behind the bar, with a subtle led glow illuminating against the brushed chrome backdrop. The entire bar was cladded in metallic chrome checker plate with led neon details. We love the beauty and impact textures en masse can give, and this was no exception.
THE THANKS
Thank you to the incredible team at Paramount for allowing us each and every year to take your brief and give us the creative freedom to design, curate and produce a concept that encapsulates the Paramount brand and experience. You won first place in our eyes.
Event Design & Project Management, The Style Co.
Custom Build, Republic Events
Signage, Print On Wood
Furniture, Harry The Hirer
Flowers, Superbloom by The Style Co.
Venue, Private Suite, Australian Grand Prix
Styling Photography, Finder Seeker Photography