Maybelline Falsies Surreal Launch
Maybelline x Chemist Warehouse Falsies Surreal Launch
THE STORY
Immersed in a haze of pink and lilac neon, smoking cocktails, and disco-pop, Maybelline unveiled its newest product, stocked exclusively at Chemist Warehouse; Falsies Surreal Mascara. A mascara launch set in the Metaverse. Enter the future of lashes.
THE STAGE
Half Acre, Melbourne
THE PARTY
Radiating an enchanting futuristic glow, the beauty bar was meticulously curated. Set atop shimmering pink and lilac sand, the mascara tubes appeared to levitate in the air, defying gravity. Iridescent textured acrylic risers casted prismatic reflections that danced in harmony with neon beams. Guests, donning reflective metallic makeup and the stunning Falsies Mascara, marvelled at their own reflections in the mirrors that were placed along the bar.
THE DRAMA
Set atop a fuchsia pink glitter floor, the photo backdrop was a captivating stage where guests were invited to create lasting memories, drinks and mascara in hand. Vertical neon beams illuminated the glamorous and futuristic scene where the boundaries of imagination and reality blurred.
THE BOOZE
The neon bar beckoned guests, and a mesmerising swirling haze of cocktails made their way around the space to eager hands. The otherworldly cocktails, garnished with rose petals and alchemised smoke, indulged lips and inspired fascination that lingered long after the last sips.
THE STORY
Immersed in a haze of pink and lilac neon, smoking cocktails, and disco-pop, Maybelline unveiled its newest product, stocked exclusively at Chemist Warehouse; Falsies Surreal Mascara. A mascara launch set in the Metaverse. Enter the future of lashes.
THE STAGE
Half Acre, Melbourne
THE PARTY
Radiating an enchanting futuristic glow, the beauty bar was meticulously curated. Set atop shimmering pink and lilac sand, the mascara tubes appeared to levitate in the air, defying gravity. Iridescent textured acrylic risers casted prismatic reflections that danced in harmony with neon beams. Guests, donning reflective metallic makeup and the stunning Falsies Mascara, marvelled at their own reflections in the mirrors that were placed along the bar.
THE DRAMA
Set atop a fuchsia pink glitter floor, the photo backdrop was a captivating stage where guests were invited to create lasting memories, drinks and mascara in hand. Vertical neon beams illuminated the glamorous and futuristic scene where the boundaries of imagination and reality blurred.
THE BOOZE
The neon bar beckoned guests, and a mesmerising swirling haze of cocktails made their way around the space to eager hands. The otherworldly cocktails, garnished with rose petals and alchemised smoke, indulged lips and inspired fascination that lingered long after the last sips.
Event Design & Project Management, The Style Co.
Furniture, Dann Event Hire
Venue, Half Acre
Styling Photography, Jessie Obialor