We’re still hyperventilating into our monogrammed purses after an insanely stunning collab with the beauties at The Daily Edited (…#realtalk).

Their signature blush colour-way was the inspo behind this pop-up store at the always-fashionable Westfield Doncaster. The modern luxe interactive store, decorated with tile-like white grid pattern, featured gorgeous clusters of blush orchids, white peonies and baby-pink roses cascading from the levelled shelving throughout the open concept space. The Daily Edited’s lust-worthy #makeityourown leather goods were the centre pieces, along with the Insta booth were shoppers could share their latest picture-perfect purchase with their Insta peeps.

Thanks a million to the amazing TDE. team for being totally fabulous and collaborative and for inspiring us to update our current purse situations!



Pop up store design: The Style Co.

Free info pack