Introduction: We have to say, as people who spend the majority of their days ogling pretty things, we have incredible admiration for our interviewee. Marie Cruz-de Vera runs and owns The Style Co., her Melbourne-based creative design studio dedicated to event styling, and floral and wedding stationery design.
We’re huge fans of The Style Co. No one does chic, innovative styling quite like these guys.
Their approach and commitment to quality is always so consistent. From large-scale floral installations to laid-back outdoor soirees and impeccably glamorous celebrity weddings, these guys nail it every single time.
We sat down with Marie to chat all things wedding styling, inspiration sourcing, her pet peeves and more.
Tell us a little about your business, The Style Co.
We are an event styling company that specialises in weddings: the unconventional ones. We offer a few in-house services, too. Event styling is the core of our business, but we also offer floral design, invitation and stationery design, plus wedding planning.
What does a typical day look like in The Style Co. studio?
Each day is very different from the last.
It depends on what project we’re working on at the time. We could be in client or design meetings, doing site inspections, sourcing materials, eating cupcakes, prepping for an event or in production mode building and making things (the messiest bit, and one of our favourites). Some days we barely get to sit down, while other days we can be glued to our computers. That’s what makes things fun. You just don’t know what will come up!
What’s the best thing about working as a wedding stylist? What’s the most challenging?
The best thing would have to be getting to work on so many unique projects for some of the most amazing couples. We also have a great team that just keeps growing, and we all have fun together.
The most challenging aspect would be developing new and original designs all the time. We spend a lot of time
with our clients and get to know them as best we can to make sure each event is a reflection of them. What’s also challenging is making sure that each design can be executed in the limited time that most venues give you to set up.
Who is The Style Co. couple?
Our couples are laid back and creative at heart. They know what they like and what they don’t like. They want a celebration that’s different from what their guests have seen before, and they want to trust their wedding to experts to just ‘get’ them.
Where do you find inspiration when designing events?
We find inspiration from the couple’s story as well as from things and places that they love. We start to design from there. We also draw inspiration from the things around us and find innovative ways to translate it into our designs.
What’s the one key styling item that every wedding should have?
Surprise! OK, so it’s not an item, more of an element. Every wedding should surprise the guests. If you give them what they expect, where’s the fun in that?
We’re now seeing the tail-end of the rustic design trend (thank god!) What is an emerging trend that you’re seeing at the moment?
At the moment we’re seeing a lot of patterns and shapes, as well as bright florals and colour palettes: colour, colour, colour. It’s great!
How important is event styling when trying to ensure all the details of a wedding come together and complement each other?
The styling of an event or wedding is one of the most important things to consider in the planning process. It determines the experience your guests will have and which suppliers you will book, and it is usually the part that can push you over your budget. My tip: book an event stylist! (Kidding… but only a little).
Before you start booking suppliers, have a clear idea of what you want and do your research on the different styles, quality and prices. This will help create a realistic budget and narrow the suppliers that understand what you want. Before you see anyone, be armed with lots of inspirational images to help communicate what you want.
Your suppliers can make or break your vision. When it comes down to it, you need experts that have a good track record and make the process stress-free.
What’s one trend you never want to see again?
The use of chair covers and sashes.
What is the best advice you can give to a couple looking to style their wedding on a budget?
I would advise couples not to try to do everything on their own, especially if they’re time poor and want to enjoy the process leading up to their big day rather than stressing over invoices and run sheets!
For those who are game enough, my advice is to find a venue that is very flexible so that you can set it all up the day before, or earlier. If you are taking on some DIY projects or hanging things, do a test run first to make sure it’s going to work.
If you were to plan your dream wedding, describe a few of the details you would include.
I would have it on a private property with a beautiful history and an amazing view. I’d invite only my closest friends and immediate family. The colour palette would have bright pops of colour and the mood would be laid back. I’d have great food and wine, and surprises for our guests throughout the night. (The details I’d leave with my event stylists!).
Can you name five resources, across any kind of media, which you turn to regularly for creative inspiration
Interior design magazines Movies