From the second we met Ella and her gorgeous family we knew we were going to be working on something pretty special. The Style Co. HQ was buzzing from the full creative freedom we were given to event manage & design a party that was all about having fun with family and friends.

Our approach to event design is always focused on the guest experience and connecting this with the person or reason everyone is gathered to celebrate. So we immersed ourselves in Ella’s world and fleshed out as much as we could about this vivacious teenager: Basketball, Rnb, Nutella and Basketball!

Seeing as Ella is a big (read massive) NBA fan we channelled all things basketball which lead us to this New York street feel with food trucks, edgy graphics and retro colour pops.

The entrance feature was a big statement piece that screamed ‘welcome to an epic night’. Made of 27 decals which were individually applied to each step and then adorned with large clouds of white balloons. The photo booth backdrop was a fun play on teen-talk with oversized ‘Yeah Yeah’ 3d letters framing a basketball court decal. We continued the basketball tribute with a feature bar with it’s own chain link fencing and basketball hoops attached to acrylic backboards.

Entertainment was such a big part of the night so it was only fitting that the 7 piece jazz band, dj and beatboxer had an impressive stage with custom ‘ELLA’ neon lights glowing on them all night long.

The finishing touch was dressing the staff so we swapped white shirts/black pants for street wear complete with custom ‘Ella’ t-shirts, visors and sweatbands.

The biggest of thank you’s must go to Ella and her family who trusted us with their vision. We really are incredibly lucky to do what we love and create relationships with some amazing clients along the way!

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Credits

Event Design + Styling: The Style Co.
Venue: Aerial
Photography: sayher heffernan

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